This was the last day of the conference, and you could definitely feel people were getting worn out. I didn’t manage to make it through the expo before it closed, which is unfortunate but not the end of the world, and frankly the panels I went to were more important. I managed to make it to all three panels I’d planned to attend, albeit I got into the first of the day about 20 minutes late due to the shuttle hitting some traffic. All three were about methods to create a new game company, and essentially different routes people took to do it.
The first session was about bootstrapping a company, and mostly worked on a “work for hire”/contracting system to raise cash for their internal projects. This was held from one of the guys at Demiurge, which is based in the Boston area, and it’s worked quite effectively for them. We swapped cards, and I’m hoping to make it down for one of their game nights in the not too distant future, for the socializing if nothing else (I definitely took the advice from my first panel this week to heart, about encouraging you to surround yourself with a brain trust of people smarter than you).
The second session was about taking a game from design to product as an independent developer. The speaker had started his own company, and put together a game for about $25,000, “and could have done it for $10,000 if I knew then what I know now.” This was definitely encouraging to hear, and while a lot of his advice was common sense to me, it was still reassuring to hear that it’s still possible to do what he did.
The third session took a different tack to starting a company, and went the venture capital route. It was held by the CEO of PlayFirst, which had just completed it’s second set of fundraising ($5million in the first round, and another $5million in the second). It was interesting to see the difference in presentation between the three meetings, with this third session being significantly more business-like and number crunching in nature. It is both more intimidating, and reassuring to know that the money is out there, though. I don’t think venture capital is the route I personally want to take, but I’m not averse to it, and managed to swap cards with a VC who was in the audience that focuses on startups in the tech and media sectors, for seed and series A funding (30k to 2million). This could potentially be immensely beneficial, should I choose to pursue this route (especially since one of the things they bring to the table is financial and business tutoring to help you get your business running solidly… that’s something you get out of the deal. They usually aim for the 5-15% range for a stake in the company, which is acceptable. I may actually put Kevin in touch with them for UberCon, especially since they’re based out of DC).
By the time the last session ended, the convention center was a ghost town compared to the crowds that had been there all week. It was strangely refreshing, though it did very little to bring closure to the event for me. I took the shuttle back to the hotel, and spent the rest of the evening playing Brain Age… my current brain age is 49 (lower is better, range is from 20 to 70)… lot of work to do on that. I completed about 12 sudoku puzzles, though.