Oh, AMP. You (theoretically) mean well, but you’re an ethical swampland. In that vein, some links to share: First, Jeremy Keith has an article, Ends and Means, that is worth reading, and explores both the quagmire that is AMP, and also the well-meaning mess that Mozilla is currently planning regarding locking all new features (including unrelated things like CSS) to only work if you’re on HTTPS.
Second, Chris Coyler over at CSS Tricks wrote a follow-up, AMP News, which is also worth a read (and links to multiple other writers who are discussing this topic).
It’s pretty obvious where I land on this particular topic (I mean, I even co-signed the AMP Letter). I just don’t think paternalistic behavior jives well with a message of an open internet. A real question I think they (and others) should be asking is: is this technology a management-change away from being unethical? If so, maybe you should reconsider.